PHD Chamber of Commerce and Industry, established in 1905, is a proactive National Apex Chamber working at the grass-root level and with strong national and international linkages.

Mr. Apurva Chandra, Secretary, Ministry of Information & Broadcasting Advocates Vernacular Media at PHDCCI’s First Media Summit Focusing on the Rise of Indian Language Newspapers and Technology Inroads

PR No – 457

13th September, 2023

New Delhi


Mr. Apurva Chandra, Secretary, Ministry of Information & Broadcasting Advocates Vernacular Media at PHDCCI’s First Media Summit Focusing on the Rise of Indian Language Newspapers and Technology Inroads



PHD Chamber of Commerce and Industry (PHDCCI) organized its first Media Summit: The Rise of Indian Language Newspapers & The Techtide on 13th September at the PHD House, New Delhi.

Mr. Apurva Chandra, Secretary, Ministry of Information & Broadcasting emphasized the importance of vernacular newspaper consumption. He mentioned that we heavily rely on english due to our education system and other factors. Therefore, as a government and industry, we need to work on promoting vernacular languages.

Reiterating Hon’ble PM Modi’s efforts to promote vernacular media, he informed the ministry’s primary objective is to cater to the readers’ needs by enhancing editorial content, and other media practices to meet the ever-evolving demands of readers and consumers.

Achieving this requires continuous adaptation as today’s youth prefer shorter reads over detailed ones. Hence, he requested publishing houses to innovate and adapt to these evolving reading patterns. He also asked institutions to also develop language courses, by giving the example of IIMC, which offers courses in Odia and Urdu journalism. This will provide more employment opportunities to students and encourage them to pursue robust careers, ultimately capturing greater student interest in their future prospects.

In addition, urge the Media Industry to offer enhanced job security to these students, further bolstering their confidence in pursuing language courses and ensuring more stable career prospects.

Lastly, he appreciated PHDCCI for organizing such an event and ask them to share the discussed recommendations with the ministry. This will enable them to adjust policies to better serve the needs of both the Industry and Students.

Mr Saket Dalmia, President, PHDCCI appreciated the media people and the attendees of the event. He mentioned that there are more than 80,000 newspapers in 22 different languages. Mr. Dalmia highlighted that the media not only imparts knowledge but also influences our thinking. Given these challenges, the aim of this discussion is to address various issues and topics related to the media.

He further pointed out that mainstream media often emphasizes one particular idea while ignoring many others, leading to redundant reporting. Therefore, he emphasized the importance of promoting vernacular press to ensure that a wider range of issues, relevant to different communities, can receive attention.

Dr Ranjeet Mehta, Executive Director, PHDCCI began his note of address by thanking the attendees of the event. He appreciated the media for addressing societal issues and explained that this media summit is the first of its kind and it’s all about talking about media issues and taking those talks to the right forums and Policy makers.

He further informed, During the COVID-19 pandemic, PHDCCI was the only chamber that produced a report highlighting the media’s contributions and raising various media-related issues. He emphasized that this summit was organized with all these considerations in mind.

Mr Pawan Agarwal, Chair Media & Communication Committee & Deputy Managing Director, Dainik Bhaskar Group appreciated the efforts of Times of India, Dainik Bhaskar and PHDCCI. He highlighted on the  agendas of the summit, being ‘ resurgence of regional newspapers, the challenge of creativity and credibility of the editorial content, the new age trends of marketing and technology trends affecting  print media. Mr Agarwal also emphasized on regional media being deeply rooted in Indian culture and underscored how the print media is one of the most credible medium of news.

Mr Mohit Jain, Co-Chair Media & Communication Committee & Chief Operating Officer, The Times Group thanked the chief guest Shri Apoorva Chandra for gracing the summit. He also lauded the efforts of the government . He also lauded the efforts of the government that attributes importance to the media sector. Mr Jain spoke on the role media plays being the backbone of journalism. He said media not only informs but also shapes the opinions brought through revolutions that are permanently chronicled in the history of civilization of societies.

He apprised the participants on how the summit is going to enlighten and benefit the youth especially the students, on media’s role and impact and how vernacular media has gained extensive popularity.



Warm Regards,

Media Division

PHD Chamber of Commerce and Industry