No.PR – 228
February 28 ,2022
New Delhi
“Rajasthan Government to provide land to build Architecture Bhavan to promote PHDCCI Unique Urban Identity Movement; urges all artists, architects and stakeholder to join the initiative” says Mr. Kunji Lal Meena, Principal Secretary, Urban Development & Housing Department
The Architecture & Interiors forum of PHDCCI organized its first Architecture Conclave-“ Re-Invigorating Urban Identity in Indian Cities” in Jaipur on Friday 25th February 2022 at Hotel Clarks Amer.
While addressing the delegates Conclave’s Guest of Honour Shri Kunji Lal Meena, Principal Secretary, Urban Development & Housing Department said that Jaipur has evolved over the years. He really appreciated the unique urban identity concept and urged the architects, builders and artists to come forward and create meaningful proposals. He also said that this will help in re-imagining the Jaipur and if people are willing to contribute it is not a distant dream. He assured his full support to this initiative and complete cooperation from all government departments.
In his address Shri Meena mentioned that there are endless opportunities in Rajasthan to recreate identities of different cities which are based on the rich art and culture of Rajasthan, only thing which is required is effort from our side. Shri Meena also mentioned about the undergoing under process Jaipur Master Plan 2050 for which also he welcomed suggestions from all and PHDCCI.
While concluding Shri Meena said that he would be waiting to receive proposals from PHDCCI to take forward Unique Urban Identity Initiative in Rajasthan. Shri Meena also announced to provide around 2000-3000 sq yards of land to promote this initiative which would be called as Architecture Bhavan to ideate this whole idea and invited all artisans and architects to become part of creating unique identity for Jaipur.
Mr. Saket Dalmia, Senior Vice President, PHDCCI in his welcome remarks that we are happy to start this initiative from Jaipur which itself is highly rich in culture and heritage. He mentioned that rapid urbanization has taken a toll on the existing urban conditions and start affecting the physical spaces, tending to haphazard urban development. He highlighted there is an element of glocalization that we see in our cities pan India. Mr. Dalmia also briefed the Urban Identity initiative of PHDCCI will focus on infusing urban landscape with elements that truly represent the city and impart a distinct character to that city. While concluding he urged everyone to come together and be part of this unique initiative.
Mr. Digvijay Dhabriya, Chair, Rajasthan Chapter, PHDCCI in his opening remarks briefed the delegates about the activities of PHDCCI Rajasthan State Chapter. We have been working very closely with different Departments of the State Government across more than 20 sectors. He said we PHDCCI has strong connectivity in many sectors including plastic, pharma, solar, handicraft, mining, tourism, building stone, agriculture, food processing, health, ayush, medical devices to name a few. He welcomed suggestion from all to take forward this urban identity movement.
Mr. Anand Sharma, Chair, Architecture and Interiors Forum, said that through this initiative we are trying to create cities that represent us as citizens. He invited all artists, painters, architects and everyone belonging to the fraternity to become part of this movement. He mentioned that PHDCCI will play the role of a Sutradhaar or a facilitator in this initiative.
Mr. Rajendra Kumar Vijayvargia, Chief Town Planner, Government of Rajasthan ,shared with the august gathering of architects on the importance of cultural heritage in building the urban identity of a city. There is a significant role of architecture students in creating a unique identity of a place by integrating the heritage of the region. The mindset of the aspiring students have to be in consonance with the sustainable development of a city and at the same time maintain the ethos of the city.
The technical session was moderated by Ms. Tanya Khanna, Member, Architecture & Interiors Forum with presence of eminent panellists Shri Rajendra Kumar Vijayvargia, Chief Town Planner, Govt. of Rajasthan ; Mr. Anand Sharma, Chair, Architecture and Interiors Forum; Dr. Shikha Jain, Director, Preservation and Community Design, DRONAH; Mr. Rakshat Hooja, Director, Jaipur Virasat Foundation ; Mr. Anoop Bartaria, CMD, Sincere Architects; Mr. Ajay Gupta, Director, Manglam Group ; Prof Kiran S Mahajini, Director & Principal, Aayojan School of Architecture and Mr. Laxman Vyas, Renowned Artist & Sculptor who deliberated on the ideas and ways to create a Unique Urban Identity for Rajasthan in a sustainable way so that the art , culture, heritage and development coexist together.
The Conclave was overall moderated by Mr. Vivek Seigell, Assistant Secretary General, PHDCCI which was well attended by the delegates. He also proposed a formal vote of thanks to event sponsors Marble City, Dhabriya Poywood, DD Pharmaceuticals Pvt. Ltd and Ambika Technoplast Pvt Ltd. For supporting the session.
The conclave was sponsored by Marble City, Dhabriya Poywood, DD Pharmaceuticals Pvt. Ltd and Ambika Technoplast Pvt Ltd. and PHDCCI’s Annual Sponsors – Multani Pharmaceuticals Ltd; Star Wire; PG Industry; Uflex Ltd; DLF Ltd; Continental Carriers Pvt Ltd; Belair Travel & Cargo Pvt Ltd; Radico Khaitan Ltd; Jindal Steel & Power; MMG Group; Paramount Communications; Superior Industries Limited; JK Tyre & Industries Ltd; SMC Investments and Advisors Ltd; Crystal Crop Protection Ltd; Sagar Group of Industries; Samsung India Electronics; Comtech Interio; R E Rogers; AYUSH Herbs Private Ltd; Apeejay Stya Group; DCM Shriram; EaseMyTrip; Blossom Kochhar Beauty Products Pvt Ltd; Oswal Greentech; Trident Group; MV Cotspin Ltd; Synergy Environics Ltd; Ajit Industries Pvt Ltd; P S BEDI & Co.; Indian Farmer &Fertilizers Corporation Ltd; Jindal Steel; Hindware Sanitary; Modern Automobiles; Livit Ltd; Axa Parenterals; Bhagwati Plastic and Pipes Industries; J K Insurance Brokers Ltd; DD Pharmaceutical Ltd.
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Warm Regards,
Media Division
PHD Chamber of Commerce and Industry